Have you ever set out to simplify a user experience and found that everyone around you was trying to add more complexity and detail? Have you ever found yourself caught between customers who demand simplicity and competitors who out gun you with exciting features? Designing simplicity can be complex.
Anyone trying to create a simple design faces some tough challenges:
- How can I align people around a set of design goals?
- How do I know the difference between ‘simple’ and ‘dumbing down’?
- Should I match the features my competitors are putting out there?
- How do you ‘sell’ simplicity when it’s so much easier to sell features?
- How do I stop my ‘simple’ design from evolving into a mess?
- How do I combine character with simplicity?
This workshop will answer these questions and apply the answers to your projects. You’ll learn to use UX frameworks to break down user experience into manageable chunks. You’ll learn to apply design rules to real-world challenges by sketching and prototyping user interfaces. And you’ll get tips and advice from past projects to help you solve problems or explain ideas in those tricky design meetings.
Fast-paced and fun, this workshop will give you a chance to try out your ideas with like-minded colleagues.
WHO’S IT FOR?
Product managers, designers and solution architects who want to understand how to design compelling product or implement a feature will all benefit from the practical exercises, rules of thumb and design tools that will be covered in this workshop. This workshop offers novice and experienced practitioners alike ways to see problems anew and approach them with a fresh set of rules.
you will learn:
- What is simplicity and how to measure it
- Strategies for achieving simplicity in the project and product lifecycle
- How to recognise creeping complexity and what to do about it
- Tips and shortcuts to creating experiences that feel simple
- When efficiency matters and who it helps
- How to explain the importance of efficiency to your stakeholders
- How to balance the need for efficiency and obviousness
- Ways of measuring and validating efficiency
- How to recognise which design directions are likely to be more efficient
- Tips and techniques to make touch interfaces more efficient to use
- Creating a roadmap for simplicity and efficiency and measuring return on investment
Giles Colborne co-founded cxpartners in 2004. Since then, it has grown to become an international consultancy which works with global companies to create web and mobile user experiences that make a measurable difference to their bottom line and their customers’ lives. His book, Simple and Usable, is a bestseller in the US, UK and China.
Giles’ career in usability and user centred design began in 1991 at British Aerospace before moving to Institute of Physics Publishing where he created some of the first commercial online publications. He then went on to Havas where he led work on some notable sites such as the Euro 96, the first major sports tournament on the Web, Peugeot’s online car sales programme and a global user research programme for Intel.
Giles is actively involved in the community — most recently as co-chair of IA Summit 2013 — and is a former President of the UK Usability Professionals’ Association. Additionally, he has worked with the British Standards Institute in developing guidance on web accessibility.
Date: February 11, 2015
Location: Eretz Israel Museum
Time: 9AM – 5PM
Read Giles Colborne’s Book: Simple and usable
We love simple products. If you’ve ever sat in a meeting and argued that your product or website needs to be simpler, then chances are you’ve come away from the same meeting with an even longer list of features and content that need to be added.
Simple and usable offers examples and stories that break the subject down into tips, strategies and guidelines you can follow to create websites, software or mobile apps which have a compelling simplicity.