February 10, 2015 - Conference
9:10 AM: Context as conversation / Giles Colborne
The users’ context used to be simple: they were sitting at a desk immersed one task. Now, however, we find ourselves designing for users who are switching rapidly between tasks or distracted because they’re operating from a smartphone and constantly interrupted. As context becomes more complex it also becomes more important to guiding a user experience. This presentation investigates what context means and shows that common sense ideas about context turn out to be completely wrong. It shows how understanding human conversation can help us to manage context between our users and their devices in ways which are more
10:00: Designing Motion: Smart Transitions In User Experience Design / Adrian Zumbrunnen
Transitions, animations, and motions within the user interface can enhance the overall user experience and tell a subtle story about your product, sometimes even making an interaction more intuitive and easier to use. No longer can we think of user interfaces as static designs and add the magic of interaction later on. Instead, we need to embrace the interactive nature of the web from the very beginning and think of it as natural constituent.
In this presentation we will examine why motion is such an important factor in contemporary user interface design and how can we use it as a tool to create more immersive web/mobile experiences that are both easier to understand and more delightful in their use.
10:50 AM – COFFEE BREAK (30 MINS)
Networking Tip #1: Networking at a conference is easier than you think–even if you are shy or don’t enjoy participating in networking. The benefits from networking in a conference environment include meeting new people who can give you information leads that will open up new possibilities for you, so it pays to keep your mind focused. Don’t forget to bring your business card and a smile.
11:20: Designing the Brand Experience / Noaa Bengiat
Every day, customer expectations are let down as they experience disconnected journeys. From using a product, its website or a customer service call center, these customers experience disconnects that raise barriers between them and the brand. How can we as user experience designers guide and turn these disconnected experiences into cohesive stories? Why are user experience designers the best fit to ensure the continuity and power of the brand experience?
In this talk, we will examine today’s customer expectations from brand experiences, and how we can use this understanding to make endearing bonds between customers and brands. We will discuss practical methods for creating a holistic brand experience across the entire customer journey which will ultimately impact your clients’ bottom line.
12:10: With Great Power Comes Great Responsibility: On Ethics & Design / Oded Babayoff
The role of the designer has evolved. Are we storytellers, strategists, or ethical gatekeepers? As digital products move deeper into our personal lives there is much debate about the influence of design in shaping the world. Regardless of our opinions and beliefs, designers need to take responsibility for the work they produce and put into the world. Is there such a thing as ethical UX & UI design? If so, what are the rules?
12:30: The Lighter Side of Dark Patterns / Ronel Mor
A dark pattern is any interaction that benefits a company at the direct expense of the user experience or a type of user interface that appears to have been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.
Whilst using Dark UX may result in initial success, these interactions are not sustainable business practices and have a direct effect on the user confidence in the system.
By understanding the science and psychology behind these dark patterns we can learn how to become better designers. The “lighter side” of dark patterns is a thought on how creativity and transparency may be used to persuade users and drive them to action in ways that don’t cross the moral and ethic lines and ultimately even greatly benefit the business goals.
1:00 PM - LUNCH BREAK (80 MINS)
Delicious catered lunch, snacks, and coffee is served. Vegan option is available.
14:20: Designing for delight / Giles Colborne
We often talk about the need to ‘delight customers’ but why bother? After all, improving the usability of an online form always has a quick, immediate impact on your company’s bottom line. This presentation explores the surprising truth behind what makes a user experience ‘delightful’, how you can measure the benefit to your company of creating delight and offers some simple rules for designing more delightful user experiences.
15:20: On Lickable Design. Insights into design culture, strategy and execution / Don Lindsay
Steve Jobs is a legend. His story is so connected to our modern technology that the two are often inseparable. Jobs was a public figure, who deftly sold us his vision, but behind the legend and behind that vision stood a group of brilliant minds who worked tireless to bring Jobs’ vision to light. Don Lindsay was one of the brilliant minds at Apple and designed the OSX. Lindsay stood toe-to-toe with Jobs and at UX Salon he’ll reveal some of the secrets that he learned from Steve Jobs.
Using quotes that Steve Jobs himself delivered to him, Don Lindsay will explain how to create better designs. He will explain the difficulty of working with Jobs as well as the successes that brought Apple to the peak of technology and innovation. Lindsay will also compare how his time at Apple shaped his subsequent time at Microsoft and later Blackberry. A thought provoking and important speech, Lindsay’s presentation has much to teach the design community worldwide.
4:10 PM – NETWORKING & REFRESHMENTS BREAK (30 MINS)
Networking Tip #2: To get the conversation started, simply walk up to a person or a group, and say, “May I join you” or “What brings you to this event?” Don’t forget to listen intently to their replies. If you’re not a natural extrovert, you’re probably a very good listener – and listening can be an excellent way to get to know a person.
16:40: From Paths to Sandboxes / Stephen P. Anderson
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
20:00: Shakshuka Dinner Party
Come, mingle with the speakers and fellow attendees at the UX Salon traditional Shakshuka Dinner.
Located in the heart of the Jaffa Flea Market, Dr Shakshuka is a legendary and popular Tel Aviv restaurant that serves up simple and nice Tripolitan food. The doctor chef, born Yosef Benjamin Gabst but known to all as Bino is famous world around and his Shakshuka is a true Israeli experience!
February 11, 2015 - Workshops
Advanced simplicity / Giles Colborne
We love simple products. If you’ve ever sat in a meeting and argued that your product or website needs to be simpler, then chances are you’ve come away from the same meeting with an even longer list of features and content that need to be added.
This workshop will help you rediscover some of the techniques for designing interfaces that are highly efficient and simple, as well as sharing plenty of new examples of modern mobile design.
Advance Creativity & Innovation / Stephen P. Anderson
Design has earned the attention of businesses everywhere. The demand for breakthrough ideas couldn’t be stronger. It’s time for smart “idea” people to take center stage. And yet… When given the space to be creative—whether it’s a user interface, data visualization, or new product idea—we often fall back on safe, familiar patterns.
How do we break out of these safe practices? And how do we arrive at creative ideas that solve actual user problems?