Giles founded cxpartners with Richard Caddick in 2004 since when it has grown to become an international consultancy which works with global companies to create web and mobile user experiences that make a measurable difference to their bottom line and their customers’ lives. His book ‘Simple and usable web mobile and interaction design’ is a best-seller in the US, UK and China.
His career in usability and user centred design began in 1991 at British Aerospace before moving to Institute of Physics Publishing where he created some of the first commercial online publications and Havas where he led work on some notable sites such as the Euro 96 the first major sports tournament on the Web, Peugeot’s online car sales programme and a global user research programme for Intel.
Giles is actively involved in the community – most recently as co-chair of IA Summit 2013 – and is a former President of the UK Usability Professionals’ Association. He has worked with British Standards Institute in developing guidance on web accessibility.
Context as conversation
The users’ context used to be simple: they were sitting at a desk immersed one task. Now, however, we find ourselves designing for users who are switching rapidly between tasks or distracted because they’re operating from a smartphone and constantly interrupted. As context becomes more complex it also becomes more important to guiding a user experience. This presentation investigates what context means and shows that common sense ideas about context turn out to be completely wrong. It shows how understanding human conversation can help us to manage context between our users and their devices in ways which are more natural and effective.
Designing for delight
We often talk about the need to ‘delight customers’ but why bother? After all, improving the usability of an online form always has a quick, immediate impact on your company’s bottom line. This presentation explores the surprising truth behind what makes a user experience ‘delightful’, how you can measure the benefit to your company of creating delight and offers some simple rules for designing more delightful user experiences.