Noaa has worked in digital media since 2001, and is a diverse designer specialising in brand experiences, digital products and services. She co-founded ANTARTICA in 2007, a strategic user experience design firm. In her role as creative director, Noaa has worked with startups and large companies to help discover and design new brand and digital experiences for growth in diverse markets.
Growing up in Germany, Kenya and the United States, she acquired an understanding of many cultures that has shaped design solutions for clients expanding in new global markets. Always passionate about brands and design, she landed her first branding project at 15, designing a private jet company for exclusive Safari tours. She conducts ‘Shaken Not Stirred’ UX workshops; intimate learning sessions geared at executives to help create awareness for the value of brand, product and service experiences.
In 2013, Noaa and her team at ANTARTICA began working on a local social initiative that rethinks the role of the traditional public library in the digital world.
Designing the Brand Experience
Every day, customer expectations are let down as they experience disconnected journeys. From using a product, its website or a customer service call center, these customers experience disconnects that raise barriers between them and the brand. How can we as user experience designers guide and turn these disconnected experiences into cohesive stories? Why are user experience designers the best fit to ensure the continuity and power of the brand experience?
In this talk, we will examine today’s customer expectations from brand experiences, and how we can use this understanding to make endearing bonds between customers and brands. We will discuss practical methods for creating a holistic brand experience across the entire customer journey which will ultimately impact your clients’ bottom line.