Since 1994 Ronel has been active in the interactive medium. With a background in both industrial design and visual communication design, Ronel is head of the Interactive design program at the visual communication department at Bezalel Academy in Jerusalem.
In 1998 he founded Mantis, a leading design firm in Tel Aviv, where he lead and directed hundreds of web related projects for internationally acknowledged brands, museums, television broadcasters, and global corporations. Co-founder of Samba.me – first prize winner in the social category at the SXSW startup competition and accepted as one of 100 best apps of 2014 by Google.
Ronel is an acknowledged speaker in the fields of UX and branding and speaks at prominent professional and academic events in Israel and worldwide
The Lighter Side of Dark Patterns
(20 minutes lightning talk)
A dark pattern is any interaction that benefits a company at the direct expense of the user experience or a type of user interface that appears to have been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.
Whilst using Dark UX may result in initial success, these interactions are not sustainable business practices and have a direct effect on the user confidence in the system.
By understanding the science and psychology behind these dark patterns we can learn how to become better designers. The “lighter side” of dark patterns is a thought on how creativity and transparency may be used to persuade users and drive them to action in ways that don’t cross the moral and ethic lines and ultimately even greatly benefit the business goals.